Tilray Brands stock price continued its strong downward trend, reaching its lowest level since December 9 last year. It has crashed by over 68% from its highest level in October last year. 

Why Tilray Brands stock price has crashed 

Tilray Brands and other cannabis stocks have plunged in the past few months. The closely-watched AdvisorShares Pure US Cannabis (MSOS) ETF stock has retreated from a high of $7.25 in December to the current $4.10.

Tilray Brands and these cannabis stocks have plunged in the past few months as investors sold the cannabis rescheduling news that broke last year, when Donald Trump asked Attorney General Pam Bondi to reschedule it from a Schedule 1 to a Schedule 3 drug.

Therefore, Tilray Brands stock price has crashed because Bondi has not made any step towards rescheduling. Also, the whole rescheduling process will take more months or years to complete.

Additionally, rescheduling itself will not be enough to incentivize companies like Tilray Brands, which face some major challenges, including in the banking sector.

Tilray Brands business is facing major challenges 

The most recent results showed that the Tilray Brands business is struggling. Data shows that its revenue rose by 3% in the second quarter to $217 million.

However, the company’s gross profit dropped to $57.5 million from the previous $61.2 million. A closer look at its business shows that its cannabis revenue rose to $65.7 million from the previous $65.7 million, helped by its international business.

The revenue growth was also driven by its distribution revenue rose to $85.3 million from the previous $67.6 million. This growth has made it the biggest segment in its business.

However, the company’s beverage business, which the company has spent years boosting, continues to deteriorate. Its revenue dropped to $50 million from the previous $63 million, while its wellness segment was flat at $14.6 million.

The results also showed that Tilray Brands improved its bottomline, with the net loss moving to $41.8 million from $43.5 million.

Analysts are optimistic that Tilray Brands’ business will continue experiencing single-digit revenue growth. The average estimate is that its revenue for the current quarter will be $201 million, up by 8.4% from the same period a year earlier.

Its annual revenue is expected to move to $865 million, up by 5.38% YoY, followed by $906 million in the coming financial year.

Tilray stock price technical analysis

The daily timeframe chart shows that the TLRY stock price has crashed in the past few months, moving from a high of $15.75 in December to the current $7.45. This crash was in line with our last Tilray forecast.

It has now moved below the 78.6% Fibonacci Retracement level at $7.73. Also, the stock has moved below the Weak, Stop, & Reverse level of the Murrey Math Lines tool at $7.8.

The stock has moved below the 50-day and 100-day Exponential Moving Averages (EMA), while the Relative Strength Index (RSI$ has moved close to the oversold level.

There are signs that the stock is slowly forming a double-bottom pattern at $7, its lowest level in December last year and a neckline at $15.

Therefore, the stock will likely rebound in the coming weeks. If this happens, the next key resistance level to watch will be the Major S&R Pivot Point at $12.5.

Historically, the stock is usually highly volatile, meaning that such a rebound will lead to a pullback.

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